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Probiotics are live microorganisms that can provide health benefits when consumed, generally by improving or restoring the gut flora.
Novel proteins are any type of protein that does not come from the sources that have dominated our diets for generations. Novel protein foods are those which contain a protein source from a less-mainstream food animal than commonly seen in a typical dog or cat food.
Amino acids are molecules that combine to form proteins. Amino acids and proteins are the building blocks of life.
Crude fat and oil is the term used to refer to the crude mixture of fat-soluble material present in a product.
Crude protein forms an essential component of a healthy, balanced dog diet. Crude protein in your dog's food is a primary source of amino acids and is easier for dogs to digest than other protein sources.