Our Story
Inspired by Nature, Created for Pets
We are proud to be a family-owned company, established in the British rural countryside of Staffordshire by husband and wife team Paul and Carol Conquest.
After a conversation with a local vet, Paul and Carol were inspired by “the ancestral diet” which aims to replicate what your pet would have been eating in the wild. Although over time, selective breeding has meant that our pets no longer look like their ancestors, their digestive tract remains virtually the same.
With this information, Paul and Carol set out on a mission to produce a top-quality food for their own dogs (and cats) that aligned with this philosophy. They passed their holistic vision over to talented nutritionists – from that moment, Eden was born.
Our Mission
WE PROVIDE THE MOST TRANSPARENT & NUTRITIONALLY COMPLETE DIET FOR PETS AND EDUCATION FOR THEIR OWNERS
Eden is formulated with only the highest quality freshly prepared animal ingredients; a range of fruit, vegetables, and botanicals; alongside the very best quality minerals and vitamins.
Our Vision
WE WANT TO CREATE A WORLD WHERE EVERY PET IS HEALTHY, THROUGH OUR MINDFULNESS, EDUCATION, PRODUCTS & SERVICES
We are continually working to improve and develop the range products that we offer, staying true to our roots and being mindful of our environmental impact as a company.
Our Ethic
SUPPORTING ANIMAL HEALTH THROUGH NUTRITION
We are committed to looking after both your pets diet, and also ensuring to-be pets in rescues all around the UK have access to healthy, nutritious food. We support three local charities providing care to over 300 dogs in the UK.
Our Philosophy
AS CLOSE TO THE ANCESTRAL DIET AS WE CAN BE
Dogs and cats are carnivores, meaning that while they can eat fruit and vegetables as part of their balanced diet, they need meat as a primary source of their diet to achieve optimal health. Eden was created to offer an alternative to raw food while keeping as close to the ancestral diet as possible.
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Recycling
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Awards
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Blog
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Testimonials
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