We use freshly prepared human-grade quality meats in our kibble. Our meats are sourced responsibly and sustainably with great stories of provenance.
We never scorch our kibble! That would destroy the natural nutrients found in our raw ingredients. Instead, we gently steam cook our kibble, locking in all that natural goodness.
Our specially crafted bags are carefully designed to protect your pet's food. Not only do they ensure that their kibble makes it from HQ to your pets bowl they also protect the nutritional integrity.
As our kibble contains such high meat content, you'll typically feed less. This results in great savings with costs as little as 90p per day. There's no need to make room in your freezer for our food.
Our journey starts with our farms and fisheries, we are dedicated to sourcing the best ingredients and ensuring that our partners are committed to the wellbeing of their livestock. By working closely with our farmers, we are able to ensure excellent stories of provenance and traceability.
We are passionate about the quality of our ingredients and the way in which they are obtained. We understand that our farmers and fisheries are the backbone of our business and strive to build strong relationships with them.
The integrity of the raw ingredients during transportation is crucial for keeping our high-quality meat and fish fresh. Our ingredients are collected from source and transported in refrigerated wagons to maintain the highest quality conditions.
This process guarantees that our ingredients are as fresh and as safe as they can possibly be.
We know that FRESH is best! Our innovative and unique cooking process has found a way to incorporate more fresh meat into our recipes. Our Country Cuisine has an incredible 46% Fresh Meat content. That's one of the highest amounts of fresh meat content in kibble in the UK!
By packing more fresh meat into our recipes it provides your pet with the most flavoursome and nutritionally beneficial meal.
Our main goal is to ensure that your pet receives as much of the nutritional benefits from the raw ingredients as possible. We strive to protect the proteins within our kibble and ensure maximum digestibility so your pet gets the most nutritional benefits from our food.
To achieve this, we have developed a unique cooking process that uses gentle and low temperatures to cook our ingredients. Unlike other extruded foods that use harsh and high cooking methods, we restrict the maximum temperature to 82°C. We believe that this gentle cooking method preserves the nutritional value of each ingredient and ensures that your pet benefits from optimal nutrition.
Convenient to store, kibble is also ideal to take with you on your adventures together
Our kibble is consistent and complete, so you know your pet is getting balanced diet without the need to add anything else
Cooking our fresh ingredients removes any harmful bacteria, making it safe for your pet
The rich goodness of our kibble means your pet can absorb more and poo less!