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You can find a general feeding guide located on the back of our products. Alternatively, our online feeding calculator can give you a more specific figure, tailored to your pet.
FEDIAF is the trade body that represents the European pet food industry. As we are based in Europe, we follow FEDIAF nutritional recommendations for dogs and cats to ensure that our diets are complete and balanced.
We suggest based on new recommendations by FEDIAF that puppies under 14 weeks have 1.6% calcium levels or under. Puppies from 14 weeks to adult age can have 1.8% calcium levels or under, except for Great Danes, who should remain on 1.6% or lower.
Probiotics are live microorganisms that can provide health benefits when consumed, generally by improving or restoring the gut flora.
Novel proteins are any type of protein that does not come from the sources that have dominated our diets for generations. Novel protein foods are those which contain a protein source from a less-mainstream food animal than commonly seen in a typical dog or cat food.